Championing Change in Chicago — If you read the last DMR Digest on linkedin, you’ll know that I was invited to speak on a panel at the Insights Association Leadership Conference, which took place from August 1st–3rd in Chicago. The panel discussion was titled “AI in Insights — Formulating Your Strategy.” …

Co-authored with Peter Nathanial — Introduction In an increasingly digital world, social media platforms have transformed the way individuals connect, share information, and express opinions. Banks can leverage the power of social media listening to manage loan default risks effectively. By gathering and analysing online posts about the companies to which they have extended loans, banks…

In today’s fiercely competitive business landscape, companies are constantly seeking ways to gain an edge over their rivals. Among the various capabilities that contribute to success, unstructured data analytics capability stands out as indispensable for survival in the face of intense competition. This post explores the significance of text and…

Social media for over a decade now have established themselves as a powerful tool for marketers to reach out to their target audience and promote their brands. With the rise of social media platforms such as Facebook, Twitter, Instagram, YouTube, Reddit and TikTok businesses have found new ways to reach…

The Rise of Social Media Listening Tools — The discovery of emerging trends has become increasingly important in recent years. Product development and innovation executives are constantly searching for ways to predict what consumers will want before their competitors. …

Clarity about ownership is essential for your success. — According to research by Forrester, 53% of companies worldwide have a dedicated CX department, while the remaining companies may integrate CX responsibilities into other departments, such as marketing or operations, or may not have a CX function at all. …

#AI will tear us apart is the Financial Times Magazine front cover a couple of weeks ago — white letters on a black background; stopped me in my tracks and made me re-think what I know about Artificial General Intelligence (#AGI) or Strong AI. Last decade when people asked me…

Top Benefits and Challenges — Private online communities (POCs) for insights and co-creation have been around for over a decade. In recent years, they have gained popularity as a platform for businesses to connect with their customers, employees, and other stakeholders. These communities offer a space for members to share ideas, provide feedback, and collaborate…

Top 5 Reasons Why You Need It Now — AI can boost Call Centre Efficiency and Customer Satisfaction. Call centres are a vital part of many businesses, providing customer support and assistance. In recent years, the use of artificial intelligence (AI) has become increasingly prevalent in the call centre industry, and for good reason. …