An article about…writing an article!

My goal is writing at least 4 articles per month, but somehow I only manage to do one. Call it procrastination, call it daily re-prioritisation of tasks, whatever the reason it does not matter. One of my favourite business truisms is:

“There are reasons and results, reasons simply don’t count”.

Especially if you think that there is a number of reasons (no pun intended) as to why it is beneficial to write frequently on your website or blog:

1) You hopefully demonstrate thought leadership in your subject of expertise

2) You improve the SEO for your website

3) You can initiate a dialogue with stakeholders

Reasons 4 and 5 are more personal and can be seen as the icing on the cake: it can be fulfilling and if you aspire to publish a book one day you may discover that you have already written it bit by bit without making a big deal out of it.

My subjects of expertise are data analytics and market research, with special focus on unsolicited customer opinion in the form of unstructured data from social intelligence, and solicited opinion from surveys and online communities. Data analytics is searched for 20 times more than online communities and 10 times more than social intelligence. Both…