Say Goodbye to Wasted Ad Spend: Why Micro-Influencers Are the Future of Advertising
7 Ways to Measure the ROI of Influencers
It is not an easy task for brands to decide how to spend their marketing dollars.
There is the hard choice between long-term brand building versus short-term sales, and then more choices about the channel, the target, and importantly, the message.
There is this quote from Lord Leverhulme (and/or John Wanamaker, depending on which side of the pond you were educated) that is used by marketers: “Half the money I spend on advertising is wasted, and the trouble is I don’t know which half.”
“Half the money I spend on advertising is wasted, and the trouble is I don’t know which half.”
In recent years, the rise of social media platforms has given birth to a new type of celebrity: the influencer. Brands are now collaborating with influencers to promote their products, but not all influencers are created equal. Nano- and micro-influencers have emerged as a cost-effective alternative to working with celebrity influencers and even traditional advertising.
In this post, we will discuss how nano- and micro-influencers can be identified from social media and used…
